Reebok Runs Sustainably
Reebok shook the shoe and sustainability world when they revealed their first plant-based, vegan performance running shoe this past December. This was a big step forward and a step out of the shadow of their parent company Adidas. But Reebok is doing a lot more than just changing the industry, they are changing their employees and their office for the better!
In their Headquarters here in Boston, Reebok is working to completely eliminate single-use plastics. They have been enforcing this initiative by having a strict no single-use plastic bottle policy. All the waters, juices, and soft drinks offered in their cafe are sold in glass or aluminum. Reebok employees and their corporate Red Barn cafe have also made that next jump towards ditching disposables by partnering with Coffee Cup Collective!
We have started working with Reebok employees over the last few weeks to change the paradigm of to-go coffee and tea. Reebok employees are now able to opt into using a stainless steel reusable to-go coffee cup instead of taking a single use cup when they order their favorite drink. We are very excited by this opportunity to help Reebok eliminate single-use plastics and ditch disposables!
When Reebok employees can’t avoid using single-use disposables, the waste is handled by a third-party vendor to responsibly dispose of hard-to-recycle waste, including coffee pods and scrap materials. The office is also proud of their recycling, composting and participation in Meatless Mondays efforts. Employees like to use Meatless Mondays to educate their peers on the environmental impacts of the meat industry.
Outside of the office the Reebok team is involved in numerous events and activities that not only give back to the community, but also to the environment around them. They host multiple events a year that are aimed at cleaning up the local communities they operate in. The Reebok community enjoys working together to give back and they do it with style! Reebok also has volunteer events that use unrecyclable fabrics, which they repurpose into blankets and bags to be donated to local grantees.
Lastly, Reebok takes pride in their initiatives to help the environment and they want their new hires to know that. New Reebok employees learn from the beginning that their company is environmentally responsible because who doesn’t want to be a part of a company that cares about the planet??
Good job, Reebok, on all the hard work and thank you for choosing Coffee Cup Collective to help! Collectively, we can do better!